According to OpenAI (@OpenAI) and Greg Brockman (@gdb), users can now personalize ChatGPT by adjusting characteristics such as warmth, enthusiasm, and emoji usage directly within the "Personalization" settings. This update enables businesses and individual users to fine-tune AI interactions for improved customer engagement, brand alignment, and user experience. The feature opens new opportunities for companies to deploy AI assistants that reflect their unique brand voice, fostering better client relationships and increased retention (source: https://x.com/OpenAI/status/2002099459883479311).

According to OpenAI (@OpenAI), ChatGPT users can now personalize specific conversational characteristics such as warmth, enthusiasm, and emoji use directly within the 'Personalization' settings. This enhancement enables businesses and developers to fine-tune AI interactions for targeted customer engagement and brand voice consistency. The new feature streamlines AI deployment in customer service, marketing, and content creation by allowing organizations to better align AI responses with their audience preferences and communication standards (source: OpenAI, Dec 19, 2025).

According to OpenAI (@OpenAI), ChatGPT now offers 8 distinct chat styles in its personalization tab, including Default, Professional, Candid, Quirky, Friendly, Efficient, Nerdy, and Cynical. This update allows users to tailor the conversational tone to their specific needs, improving user experience and engagement. The move reflects a broader AI industry trend toward greater customization and adaptive interfaces, enabling businesses to leverage AI for more targeted customer interactions and brand differentiation (source: OpenAI, 2025-11-12).